Friday, November 5, 2010

Fashion brand Belstaff turned Lifestyle global expansion plans

     Belstaff plans global expansion, and turned Lifestyle brand. Fashion brand Belstaff is planning to expand its retail network this summer in Paris and Los Angeles to open a new store. Also have plans to set up joint venture companies to enter the Chinese market. Belstaff based in the UK, by the Italian Malenotti family holding. Belstaff Manuele Malenotti Chief Executive Officer, told the Sunday Times said in an interview, Malenotti family in the new store plans to global expansion of the new injection of 8.8 million euros. Manuele Malenotti also said the company since last year after the introduction of watches in the hope of transforming into a lifestyle brand (lifestyle Brand), and is ready to launch later this year beauty products.

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